Personal branding is a marketing strategy focused on your most important product: you. A successful brand creates a consistent, targeted impression my personal branding PDF helps you achieve your personal and professional goals. Often, this self-analysis is the hardest part.
Författare: Sofia Scatena.
My personal branding” spiega tutti i passi per riconoscere le nostre qualità e costruire una presenza in rete coerente con il nostro sistema di valori; un’immagine costruita ad hoc ma che ci rappresenti con sincerità e trasparenza. I temi affrontati spaziano dai concetti basilari del marketing alla psicologia della comunicazione efficace sulla rete, dai consigli pratici che passo passo guideranno alla conoscenza dei nuovi media a tutti i trucchi e segreti per avere successo e credibilità sulle pagine Facebook o LinkedIN in modo da attirare persone che rispondano esattamente a quelle che vogliamo nella nostra rete sociale reale. Aneddoti, case history, esercitazioni ci aiuteranno nel raggiungimento dei nostri scopi, illuminati dagli esempi di chi è riuscito a fare della propria passione una professione grazie a un uso sapiente dei nuovi media.
Values: These are core principles that give meaning to your life — a set of standards that determine your attitudes, choices, and actions. The things that intrigue and motivate you determine how you want to spend your time. Mission: Everyone should have a mission statement — an expression that clarifies what you are all about and what you want to do in life. Vision: Your ideal version of how you will use your mission is your vision. Strengths: Certain abilities and patterns of interest consistently produce a positive outcome in your life, and these are your strengths. Freak factor: This term refers to a unique quality that makes you different and unusual. Personality attributes: Describing the face that you show to the world helps you define your personality.
Education and work experience: These attributes are easy to identify because they’re based on fact. Goals: Getting specific about what you want to achieve greatly increases your chances of success. Target market positioning statement: This tool identifies how your brand will be positioned in your target market. It puts into words what makes your brand important and unique so that the people who need to know about you can clearly understand what you represent. Your unique promise of value: This is the promise you make to your target market that your brand will fulfill.
It clarifies and communicates what makes you special. You must be able to live up to this promise. Your personal brand statement: You use your unique promise of value to write the all-important personal brand statement. When you work on your statement, envision your best self. What three or four keywords describe your essential qualities quickly and clearly?
What is your essence factor, the core of who you are? I know I am in my element when __________. What is your authority factor, the knowledge that you hold and the skills that you possess? People recognize my expertise in _________. What is your superstar factor, the qualities that set you apart?
This factor is how you get things done or what you’re known for. People comment on my ability to ___________. To help you get started writing your statement, use this fill-in-the-blanks template. I use my ___________ and ___________ for ___________. Through my ___________, I ___________, when I serve ___________. Visualize yourself working with your ideal client, company, service, or scenario.
Dreaming about the perfect situation gets you thinking about who would actually be the right target audience for you to put your time, energy, and effort into pursuing. You then conduct thorough research to locate the people you’ve envisioned. A positioning statement is a tool used in business to identify how a brand will be positioned in the market. It puts into words what makes a brand important and differentiated so that it is noticed by those who need to know about it. Who do you want to serve?
Figure out your frame of reference. What is your point of view? What category do you want to participate in? What distinctive benefits do you bring to your target audience?
How do you stand out from the competition? Support is the evidence that your positioning statement is true. You need credible proof that you are what you say you are. State your promise or core benefit. Here, you pull the four previous pieces together to let your target audience know what the net benefit is to them. Facebook: Facebook helps you tell your story in ways that connect, inform, and entertain.