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This article needs additional citations for verification. WSB-TV is the flagship television property of the Cox Media Group subsidiary of Cox Enterprises, which has owned the station since its inception in 1948. WSB-TV first began broadcasting on September 29, 1948, originally broadcasting on channel 8. It is the second-oldest station south of Washington, D. At that time, its present channel 2 allocation was licensed to the Journal’s rival newspaper The Atlanta Constitution, who had a construction permit for WCON-TV there. In 1950, the two newspapers merged.
In 1956, the WSB stations moved into the noted “White Columns” building, designed and built according to the Colonial Revival style, a defining characteristic of Atlanta architecture. In 1972, the station aired the name of a murdered rape victim in violation of Georgia’s shield law. The station successfully overturned the law before the U. ABC was the highest-rated network for most of the late 1970s and, at that time, was looking for stronger affiliates across the country, including Atlanta. ABC’s longtime Atlanta outlet, WXIA, frequently traded second place with WAGA.
However, WSB-TV was the far-and-away market leader despite being affiliated with last-place NBC. WXIA subsequently agreed to join NBC. H signals for the first time, becoming the first stations in the Atlanta area to offer Mobile DTV broadcasts. The station has carried games featuring the Atlanta Falcons on Monday Night Football since 2006 when it moved from ABC to ESPN under a syndication arrangement, to provide a local broadcast outlet for those games.